Tata Motors Showcases Its Electric SUV Concept CURVV

Sapna Bhardwaj
Sapna Bhardwaj Apr 06 2022 - 3 min read
Tata Motors Showcases Its Electric SUV Concept CURVV
Tata Motors has been one of the pioneers in the Indian SUV market, pushing boundaries of technology and innovation while developing products for India.

Defining a new era of SUV design, Tata Motors today showcased its Electric SUV Concept - CURVV. Conceptualised to offer practicality and elegance, all whilst exuding dynamism and unmatched road presence, the Concept CURVV is Tata Motors’ rendition of the modern SUV typology. Expected to storm the market within the next two years, this Concept will introduce India to a unique, edgy and sporty coupe body style which in the past has only been prevalent in the high end luxury segment. The concept CURVV in its production ready avatar will first enter the market as an extension of the company’s ever evolving Electric Vehicle (EV) portfolio which will subsequently be followed by its Internal Combustion Engine (ICE) counterpart, the hashtag that is being used for this launch is #DifferentByDesign.

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility said, “Our ongoing business turnaround is history in the making. From record sales to upping our market share game, the last fiscal has been nothing but magical for us. We not only emerged as the No. 1 SUV player with our array of products in our portfolio, we also continued to super charge our growth in the EV space with our highest ever annual EV sales going up by 353% vs. FY21.”


“With a fantastic year gone by, it gives me immense pleasure to announce a flying start to the New Year, with a brand new ‘promise’, a brand new ‘thought’ and a brand new ‘design’ - all put together in this magnificent Electric SUV Concept - CURVV. Our focus here has been to enable customers with a product option that is the perfect amalgamation of modern functionality and design.  With a robust SUV DNA at its core, and a plethora of new age materials, features and interfaces, we are confident that this Coupe Concept will redefine mainstream SUV design. Furthermore, with the concept CURVV, we now enter the Generation 2 EV architecture which will further enhance the adoption of EVs in India by overcoming the current barriers. With this new architecture, we will strengthen the key pillars of range, performance and technology, while retaining safety and reliability as hygiene offerings” Shailesh added.


Tata Motors has been one of the pioneers in the Indian SUV market, pushing boundaries of technology and innovation while developing products for India. The Concept CURVV is here to take the Tata legacy forward. With the design philosophy of ‘Less is More’, this Concept is a progressive and modern SUV which represents simplicity in complexity. Its striking silhouette coupled with its dynamic proportions, design differentiation and spacious interiors make for an SUV that expresses a strong character while also being effortlessly elegant.


The Generation 2 EV architecture will be advanced, flexible and capable of offering multi-power train options. Products on this architecture will be crafted to deliver a higher range while retaining the credibility and reliability standards set by the Generation 1 products powered by Ziptron.


The Concept CURVV in its production version will provide customers with unprecedented versatility of use while giving rise to a new breed of vehicles in India that provides its users with a true lifestyle mobility solution to enjoy. A vehicle that combines functional attributes without compromising its premium aesthetic. It will be a suitable fit for the fast-paced life of urban dwellers that appreciate and expect shorter charge time, interactive and intuitive interfaces, quicker response, and feature comfort not only in their everyday lives but also from their cars. 


Subscribe Newsletter
Submit your email address to receive the latest updates on news & host of opportunities
Entrepreneur Magazine

For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you

or Click here to Subscribe Online

Newsletter Signup

Share your email address to get latest update from the industry