Tata’s New Nexon.ev Launched, Redefines Advanced Mobility

Tata Passenger Electric Mobility, a subsidiary of Tata Motors and the pioneer of India’s EV revolution launched the all-new Nexon.ev. The latest avatar of EV marks a significant leap forward for the entire auto industry of India.

A bold digital design language; a futuristic, tech-inspired drive experience; and introduction of several intuitive and innovative features, easily accessible via gadgets; hallmarks the new Nexon.ev as a real game changer. Built on the Tata.ev brand values of sustainability, community and technology, the Nexon.ev is available in three distinct personas– Empowered, Fearless and Creative, representing the personalities and lifestyles of its audience.

Available from an introductory starting price of INR 14.74 lakh, the Nexon.ev will be retailed from authorized dealerships across the country. Launching the new Nexon.ev, Shailesh Chandra, Managing Director, Tata Passenger Electric Mobility, said, “EV customers constitute a unique community that is fast growing and distinguished by their evolved choices, hunger for next-gen technology, expectations of personalised experiences, and commitment to a greener tomorrow. The Nexon.ev aptly fulfils their evolving, astute preferences with a technologically advanced, on-the-move solution that seamlessly blends with their contemporary way of life.”

He added, “This groundbreaking vehicle isn't just pushing boundaries; it is rewriting the rulebook by addressing several unstated expectations of customers as well. The sleek, futuristic, and digital design, an unwavering commitment to safety and sustainability, and smart lifestyle features that are best-in-class and only seen in vehicles several segments above, makes Nexon.ev a truly inspirational electric SUV.”

Further he said that with this launch, we are also transitioning into a new era that will be bolder and more innovative. We remain committed to lead the change and to shape the future of mobility towards an electric and sustainable tomorrow.

The new design denotes an electric modernity with an iconic look. Humanistic digitization has been delivered through a smart digital lighting system, which makes the car's communication seamless and intuitive.  

A very important functionality introduced is the smart charging indicator to display SOC level during charging.  It greets you with a welcome signature when you unlock the car and a goodbye when you lock it. Featuring advanced technology that transcends multiple segments, the Nexon.ev raises the bar for the entire automotive industry, particularly in the EV space.  

It offers a cinematic visual experience through its 31.24 cm ultra-High Definition (HD) touchscreen infotainment, which is largest in the segment.  The cinematic visual experience is further enhanced with top-of-the- line In-Cabin audio experience with Harman’s AudioworX and 9 high quality JBL speakers.

First of its kind in India, An app store - Arcade.ev would allow users to enjoy their favourite video, productivity, navigation or games apps, including OTTs.

Responsible for actively shaping the future of e-mobility, the company also recently crossed the milestone of selling one lakh Tata EVs. To ‘Go Beyond’, the company has already declared its three-phase EV strategy, with plans to offer different body styles at several accessible price points, meeting the evolving needs of consumers. The company aims to set new benchmarks in the EV segment by focusing on Sustainability, Community and Technology.