The Moms Co. launches baby care range, to expand offline presence

Mom and baby care consumer goods startup The Moms Co. has launched its baby care range, 6 months after it raised capital from Saama Capital and DSG Consumer Partners.

The startup has also been attempting to foray into the offline market after receiving funding from the investors.

The Gurgaon-based firm will launch 8 products including Baby wash, shampoo, oils and creams among others as part of the toxin-free range. The Moms Co. has partnered exclusively with Amazon India to retail the new range online and is looking to target the Rs 2,940 crore baby care and pre and post natal care market in India, which is expected to grow at a CAGR of 8% by 2021.

The range has been launched offline as well through its 4 brand stores in premium hospitals across Delhi and NCR.

Beyond the baby care range, The Moms Co. is also looking to ramp up its offline play and is looking to establish an additional 6 stores taking the cumulative offline play to 10 stores this year.

Malika Sadani, Founder and CEO of the firm said, “The first leg of our expansion outside Delhi-NCR will be in Bengaluru, which today accounts for 20-30% of our sales.” The Moms Co. will continue to establish stores in women and maternity speciality hospitals across metros.

Modelled on the US-based toxin-free consumer goods firm The Honest Company, founded by actor Jessica Alba, The Moms Co. aims to be the one-stop shop for natural, toxin free, certified products for new and expecting mothers and their babies.

The startup currently serves 25,000 customers and claims a monthly growth rate of 50%. Sadani expects the customer base to grow stupendously to cross 1,50,000 by the end of 2018.