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The Revolutionizing Journey Of Phonup That Made It An Entrant In The Top Franchise 100 Brands List

Shahram Warsi
Shahram Warsi Feb 22 2019 - 3 min read
The Revolutionizing Journey Of Phonup That Made It An Entrant In The Top Franchise 100 Brands List
Phonup has emerged as a brand that is providing umbrella solutions for mid and high range mobile handsets across Pan-India.

Almost every other person in today’s time owns a smart phone that is a necessity in their daily life. Without cell phones, it’s impossible to imagine a day in today’s time. Seeing this growth of the mobile market in India, several brands emerged in order to create a business segment, dealing with all sorts of mobile problems and providing a better solution to it.  

Phonup was introduced with an aim to revolutionize the pre-owned mobile market in India. Not only is the brand dealing with pre-owned mobile phones segment, but also unboxing and refurbishing phones as well, offering a total solution to mobile phone owners in India.

Dominating the Pre-Owned Mobile Industry

Phonup has emerged as a brand that is providing umbrella solutions for mid and high range mobile handsets across Pan-India. With the market still in its initial phase, the brand is coming up with all sorts of end to end mobile solutions that could make it a major brand in the current industry.

Furthermore, the brand is also introducing its own Phonup academy in the NCR region that will cater according to the huge demand for mobile phone repairs. Adopting the world-class quality and standards, Phonup is all ready to set a benchmark for the other appearing brands willing to enter the same business segment.

One-Stop Destination for Mobile Lovers

One of the main features of Phonup is its versatile features that are designed according to the modern day consumers. From buying mobile phones to repairing them, Phonup is offering all sorts of services that a normal phone user demands in today’s time.

Additionally, Phonup is offering extended warranty plans for the products at an affordable cost. In fact, the extended warranty can also be purchased for household appliances apart from just phones and tablets.

Franchise Overview

The brand started its franchising in India from 2017. In terms of franchising and extending its network, Phonup Franchising LLP opened 14 stores in Italy in 2009 that are currently in operation. Also, the company has stores in cities like London and Brazil as well.

Phonup is planning to set up another 200 outlets in the next 1 year, with an evaluation of having 500 franchise stores in India.

Ramneek Singh, Managing Director, Phonup Franchising LLP says, “We are adding value to our business proposition on a daily basis that is going to help our franchise partners to be successful in their ventures. This initiative is certainly going to be beneficial, helping them sustain in both online and offline platform.”

Franchise Facts

Total stores: 12

Franchise stores: 11

Area required: 250 sqft

Investment required: INR 7 lakh + stock for a unit franchise store.

Expected ROI: 97% at the end of the first year

Expected breakeven: 1.04 years

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast, and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.

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