Titan Eyeplus to expand in smaller towns

Besides this, it is planning to enter in Sri Lanka and Bangladesh. The brand has just launched its 100th eyeplus store in eastern India at Kolkata.

"We are thinking of expanding overseas. Initially, in the neighbouring countries like Bangladesh and Sri Lanka which are somewhat similar to Indian market," Titan Company Eyewear division CEO Ronnie Talati was quoted as saying by PTI.

Titan Eyeplus manages 400 retail stores across the country and along with expanding more physical stores, it eyes at introducing digital platform channel. In April-December 2015, it did a business of Rs 400 crore, up by 17 per cent over corresponding period.

The brand takes pride in re-defining the Indian eye wear industry with quality standards. It offers its products at prices that are competitive without compromising on the quality which has helped it maintain its reputation of being a world-class optical chain. It has a variety of products viz; frames, ready readers and sunglasses that cater to all age groups. In the digital space, it offers a free online eye test called ‘vision check’ which gives a standard screening and accurately establishes the need for vision correction, if required. One can take this eye test while at home or in office making it very convenient.