Top Five Marketing Trends To Follow To Run B2B E-Commerce Business
B2B marketing trends are developing quickly. To draw new clients to their organisations, marketers have changed their attention from sales to digital content marketing strategies and Search Engine Optimisation (SEO) techniques. Understanding what’s next is essential for keeping any organisation ahead of the marketing curve.
For instance, companies use the internet to assist Small Medium Enterprises (SMEs) in reaching out to large consumer groups. They provided a platform to both buyers and sellers in making use of the distinctive qualities of the internet marketplace, which provides each party with the ideal framework for conducting ethical commerce. The company serves all major brands and SMEs in India. Some of the top Marketing trends includes:
AI (Artificial Intelligence)
We don’t anticipate a sudden decline in interest in Artificial Intelligence (AI). In fact, in only four years, there has been a 270 per cent increase in the number of firms embracing artificial intelligence. Artificial intelligence can be used by every organisation to expedite its expansion efforts. To prevent potential human errors, machine learning can even be used to digitise data and automate email processes. Artificial intelligence will not only provide marketers with useful information, but it will also improve the efficiency of their companies. It can help increase the productivity of your human staff even when it cannot replace them.
Since the first person ever sold something to another person, retention marketing has existed. Because the merchant eventually understood that selling to current clients is quicker and more effective than finding new ones. Retention marketing, in essence, refers to a set of activities aimed at preserving customer connections. These efforts increase marketing return on investment (ROI) through continuing sales at a lower cost per sale.
Core content marketing principles of the past still apply – sharing high-quality content is always a key to boost your credibility and revenue. Businesses need to make their content more interactive in order to improve consumer engagement and interactions. Any company can accomplish this by enticing followers to share its content on social media, making fun quizzes, making films, and using infographics and quizzes. By quietly encouraging customers to interact with your content and marketing materials more, interactive content can assist raise customers’ attention spans.
Many sectors employ chatbox technology to help clients find information on a company's website and to respond to their inquiries. Chatbots can assist your company in delivering better, faster online experiences. Businesses will experience an increase in customer interaction, business contacts, and total clientele as a result of this digital feature.
The utilisation of voice search and digital assistants will continue to rise over time. However, customers are already using voice searches to play their preferred music, make inquiries, seek directions, raise the thermostat, and other things.
This tool presents enormous prospects for marketers because it helps us learn more about our customers and their wants. Making ensuring your firm is prepared and has the resources it needs to successfully compete with other companies employing this cutting-edge technology tool is crucial.
(Writer is CEO and Director at Exporters India.com)