While makeup is one of the most quintessential elements of the beauty and cosmetic industry,the importance of makeup products and services has increased as people aspire to stay young and beautiful. With the trend of personalised beauty going viral, the makeup segment is witnessing major transformation—all thanks to the technological advancement.
Technology is heading towards revolutionising the makeup industry, opening loads of opportunities for beauty entrepreneurs in the field. Here are the top trends that are reshaping the segment.
Augmented Reality
Augmented reality has taken the world by storm and the beauty sector has not been left untouched. In today’s time, when the penetration of smart phones is increasing multifold and socialising through social media is becoming an inescapable phenomenon, augmented reality has expanded its reach to beauty consumers via AR-led makeup apps. Applications like B612, Beauty Plus and other big popular brands are all AR-driven and are perfect makeup solutions for those who wish to flaunt theirperfect selfies on the social media platforms. These apps use facial detecting technologies to help them try various types of makeup such as eyeliner, lipstick shades, and foundation virtually before deciding a final purchase.
Recently, big makeup brands like Sephora andLakmé have inculcated virtual makeup assistance app to push their engagements even more. This is definitely a trend that all beauty entrepreneurs should incorporate in their businesses.
Printed Makeup
Spending hours and hours to achieve a look is one of the major issues that consumers face often. To get rid of the long hours of investment to get a particular look, people are now giving a shot to printed makeup. Recently, the world’s first makeup producing printer has been launched in the US that claims to be printing your makeup on a sheet of paper. The trend is quite relieving for users who crave for easy application of makeup rather than being seated for 2-3 hours to get the makeup done. This could be a promising trend among the beauty entrepreneurs to attract more and more customers.
Smart Makeup Tools
With technology and innovations, various trends are evolving in the beauty industry. As we grow smart, our technology is becoming smarter. These smarter technologies in the beauty industry have given birth to a concept of smart makeup tools. Recently, a 3D lipstick applicator has been launched to help the users in applying lipsticks perfectly every time. Similarly, so many products are getting smart in order to help users apply makeup with convenience.
