UrbanClap Rebrands Itself to Enable 40x Growth

Akanksha Soni
Akanksha Soni Feb 01 2020 - 2 min read
UrbanClap Rebrands Itself to Enable 40x Growth
Besides re-branding as Urban Company, the online services marketplace has re-organized its business verticals to streamline business operations

Urban Company (better known as UrbanClap) has unveiled plans to on-board 1 million professional partners in the next 5 years. The company currently has 25,000 professional partners serving over 5 million households.

To facilitate this massive expansion, the company has re-organized its business verticals to streamline business operations. Urban Company now offers services under 6 verticals, namely, Urban Beauty, Urban Grooming, Urban Spa, Urban Repairs, Urban Cleaning and Urban Painting.

The company has also re-branded itself from UrbanClap to Urban Company as it repositions itself into six core verticals to become a horizontal gig marketplace and expand its footprint globally. Highlighting the strategy to re-brand, Abhiraj Bhal, Co-Founder, Urban Company, said, “It was important for us to have a brand which is globally acceptable. Urban Company is a simple name with universal appeal. What remains unchanged is our commitment to offer reliable and affordable services at home. This is enabled by working closely with our professional partners, helping them with up-skilling, financing, insurance, product procurement etc., transforming them into micro-service entrepreneurs.”

The brand recently expanded into four international markets including, Dubai, Abu Dhabi, Sydney and Singapore.

Launched in 2014 in Delhi by Abhiraj Bhal, Varun Khaitan and Raghav Chandra, the startup currently has operations in 17 Indian cities – Ahmedabad, Bengaluru, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Mumbai, Pune, Ludhiana, Lucknow, Vadodara and Visakhapatnam.

The brand ties up with service providers in 6 verticals they operate in and provide appointments through their customer mobile app. The brand also has a company app for partners to buy the products and equipment they require through Urban Company-approved brands and suppliers. Professional partners receive classroom and on-the-job training to match their skill to company standards, as well as advertising and social media presence through Urban Company.

The brand charges a royalty of 20-30%, varying on the vertical the partner operates in. “Until Urban Company, the service professionals in India were not considered true professionals. Services such as plumbers, electricians and beauticians were not considered as high paying professions. However now our professional partners are micro-entrepreneurs, they make their own business hours and make a substantial living.” highlighted Bhal.

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