Virtual Reality Cricket is here to Steal the Show in the Franchising Industry
It won’t be wrong to say that technology has started to play an upper hand in enhancing both our personal and professional lives in today’s time. People—ranging from a common man to a business investor—are embracing technology as the most effective tool that can enhance their goals, making things easier and experiential for both themselves and customers in the modern time.
In a conversation with Franchise India, Sai Sasank Parimi, SVP – Business Development, IB Cricket highlights the growing trend and demand of AR/VR in businesses and the future of virtual sports industry in India.
About IB Cricket
Sasank Parimi says, “IB Cricket is one such platform that has designed its entire offerings based on the effective usage of different technologies. It is the world’s most immersive Virtual Reality Cricket, which can be played irrespective of age, gender, nationality, and cricketing experience. It’s a new format of cricket, a vSport built on cutting-edge technologies.
Being a product of ProYuga, IB Cricket is developing transformative products in virtual, augmented, and mixed reality.
IB Cricket is gearing up to mark its presence in 5000+ cities across 190+ countries in 10 regions. Recently, IB Cricket introduced the world’s first VR cricket league where 12 cricket stars geared up for an ultimate face-off in virtual reality in a series of nail-biting matches. Some of the stars that were associated with this league are – VirendraSehwag, Brendon Mccullum, VVS Laxman, Andre Russel, Mohammad Kaif, and more.”
Brand’s Growth Story
“Competitive eSports are on the rise with the exponentially growing global audiences reaching tens of crores. With the growing enthusiasm, the market is becoming lucrative each day which is why we decided to start something like IB Cricket.
Everyone in India must have once thought of becoming a cricket. Through IB Cricket, we are just trying to fulfill their lost wish into a reality through our cutting edge technologies like AR and VR. This brand is a product which came directly from our passion for cricket.
We have a strong presence now in different cities like Mumbai, Delhi, Bengaluru, Hyderabad, Lucknow, Melbourne, London, Dubai, and Singapore. We are aiming to form a strong community in over 5000 locations across the globe where over 10,000 people from India and globally are already a part of our community,” adds Parimi.
Franchise Detail
“For any aspiring and budding franchisees, IB Cricket’s franchise is available in two business models, namely – Standard and Premium. The standard business model would cost you around INR 22.5 lakhs, which includes all the relevant hardware, software, and furnishings. The expected return on investment (ROI) is around INR 60 lakhs-1.2 CR in four years.
Whereas, INR 25 lakh is required in order to obtain the premium business model of the IB Cricket franchise. Again, the entire investment includes all the relevant hardware, software, and furnishings where the franchisees are guaranteed support for returns of INR 1.5 CR in four years.
Additionally, an area around 400 – 1200 sq. ft is required for owning IB Cricket’s franchise,” explains Parimi.
