Waffle Speciality Brand, Belgian Waffle Co. Enters Franchise Top 100 List

Franchising a Sweet & Crispy Success

When you think of waffle in India, the only brand that strikes our mind is Belgian Waffle Co. Founded in 2015, The Belgian Waffle Co. was an idea born out of passion and with a mission to spread taste and delight. The company strives to constantly innovate while staying true to its values of excellence, simplicity and affordability.

The Belgian Waffle Co. (BWC) is one of the first Waffle Specialty stations in India that offers a unique, on-the-go waffle sandwich created fresh at their waffle stations with their specially formulated egg-less batter and premium fillings. BWC pride itself on providing a continuously innovating yet consistent top quality product with a warm and dependable brand identity.

The Eureka Moment

Shrey Aggarwal (Founder, The Belgian Waffle Co.) was working in Manila abroad and there he came very close to unveiling the various interesting food concepts, which were available. Waffle as a concept attracted him.

The tantalising aroma of waffles served in the lanes of a foreign land enticed Shrey Aggarwal to bring this concept home.He saw tremendous potential to bring the product to India in a big way, customized in an easy to eat and affordable format. This led to the birth of The Belgian Waffle Co.

From A Small Kiosk to 170+ Outlets

The branded started out as a small kiosk at an INOX cinema in Mumbai. Today, they’ve expanded to 170+ outlets across to the country. The brand adopted franchise model for expansion to not only make it scalable but also encourage young entrepreneurs to buy into their vision and spread the warmth.

Shrey believes that their light and delicious eggless batter and right location is what worked in favour of them. The brand is also looking to expand into newer verticals which will help them in leveraging their pan-India presence.

Two – Fold Revenue

Belgian Waffle Co.’s business model envisages two-fold revenue: one, through retailing products in company owned stores and catering; two, through partnership with franchisees. The brand is looking to expand into tier-2 cities, a lucrative market for the F&B industry and has also expanded its presence to neighbouring country Nepal.

“We have establishes our presence in Nepal and are actively looking at other neighbouring countries. We have a product of global standard and this category is well-received across international borders,” asserted, Aggarwal.

Belgian Waffle Co. is among the Top 100 Franchise Brands listed in India, making it one of the most desirable and profitable franchises currently. The increasing number of franchise recounts an inspiring story of secure business success in teaming up with Belgian Waffle Co.

Franchise Facts

Investment: INR 25-27 Lakhs

Area Required 200-300Sq Ft

Expected ROI: 6-18 months

Franchise 100

The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes the authority, and strength to evaluate the growth of the franchise industry.