Home
/
Nibedita Mohanta

Nibedita Mohanta

Senior Sub-editor

Entrepreneurship

Importance and Benefits of Securing and Protecting Trademarks for Entrepreneurs

Nibedita Mohanta May 20 2019 - 5 min read

In the inventing world, a lot of attention is paid to patenting new inventions. Often overlooked is the power of a trademark ? a wonderful communication tool that can provide great value when it comes to protecting your brand name or product. Protecting your brand via a trademark is the first step towards establishing your ...

Share
Hotel Franchise Business

Hotels And The Hospitality Industry Is Driven By Consumer Behaviour And Demand: Aseem Kapoor

Nibedita Mohanta May 15 2019 - 3 min read

India’s rising middle class and increasing disposable incomes has continued to support the growth of domestic and outbound tourism. As per the Ministry of Tourism, foreign tourist arrivals (FTAs) in India increased 19.5 per cent year-on-year to 630,000 in May 2017. FTAs on e-tourist visa increased 55.3 per cent year-on-year to 68,000 in May 2017. ...

Share
Education

How Partnerships with Foreign Universities can Transform India’s Higher Education

Nibedita Mohanta May 15 2019 - 5 min read

India’s ambitions of becoming a global influencer are predicated on the quality of education it imparts to its youngsters. The government’s current focus on revamping the education system is a clear indication of disappointment and indeed, the apprehension that the demographic dividend, if denied quality education, might become a demographic drawback. Statistics that only five ...

Share
Promotions

Live Video Platforms: An Untapped Consumer Connect Medium for Brands

Nibedita Mohanta May 13 2019 - 4 min read

Digital marketing has emerged as a formidable challenger to traditional mediums globally and India is at the forefront of tapping the impact of this disruption. Indian companies are leveraging the potential of digital tools and platforms to share their message across the target audience. The most common form of marketing is SEO and SMO on ...

Share
Mompreneurs

This Mothers' Day Support Mompreneurs to Break Boundaries

Nibedita Mohanta May 10 2019 - 4 min read

Being a new mom is a challenging task and managing a business at the same time is even tougher. As a driven “mompreneur”, one always feels a constant tug of war between dedicating your time towards your business and your child. I recall how guilty I felt when I had to leave my baby at ...

Share