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Aysha Anam Mar 30 2018 - 3 min readA famous writer and contributor to modern business corporation Peter Drucker once said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” India witnessed the historical green revolution in 1960s which not only added high yielding variety seeds (HYV seeds) to the ...
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Aysha Anam Mar 27 2018 - 3 min readMuslim women has carried the legacy of signature black veils, the traditional dress to cover oneself from head to toe, for ages. However, the fashion industry has modified this traditional outfit into modern attire. Brands like DKNY, H&M, Uniqlo, D&G, Oscar de la Renta, Tommy Hilfiger, Mango, Monique Lhuillier, and Nike have taken ...
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Aysha Anam Mar 24 2018 - 3 min readWhile turning your passion into profession is great, transforming that profession into business is bliss! Bollywood is one hub of talented personalities like Shah Rukh Khan, who is running multiple businesses; Twinkle Khanna, who is writing novels, making movies like Padman; Shiamak Davar, a man who transformed the idea of conventional dance form, is teaching ...
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Aysha Anam Jan 06 2018 - 4 min readA cluster of media houses were busy in following a trend set by the leading newspaper about change in the business model of hospitality venture OYO from aggregation to franchising. Maninder Gulati, Chief Strategy Officer, OYO, clears the air on the whole controversy in an exclusive interview with Indian Retailer. Aggregation is a small word ...