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Beny Sachdeva Dec 08 2017 - 4 min readWinters have knocked the door, but cold season never stops a true foodie. Who doesn't have taste for ice cream? The creamy, cool, mouthwatering delight has been a firm favourite for years. But a few brands & entrepreneurs are making it even tastier, all thanks to liquid nitrogen. Science behind the nitrogen ice creamLiquid ...
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Beny Sachdeva Sep 29 2017 - 4 min readPampering and undergoing luxury beauty treatments at an exotic salon or spa have become a must-have for everybody. Beauty-seekers seek a branded salon or spa and shell out wads of rupees to have a relaxing time giving themselves a whole new look. But even after paying a heavy price at the salon there are many ...
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Beny Sachdeva Sep 29 2017 - 5 min readHas Sagar Ratna shut up shop? Have they changed their name? Is Shree Rathnam a sister concern of Sagar Ratna? Is this Sagar Ratna's new name or some branding exercise? Multiple questions were raised among Sagar Ratna loyalists in Chandigarh, Punjab and Delhi after the launch of allegedly similar brand called Shree Rathnam. TFW investigated ...
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Beny Sachdeva Sep 29 2017 - 2 min readThe franchising industry is playing a key role in the growth of the retail industry with 3,700 franchisors and 1.5 lakh franchisees, generating annual sales of $ 22 billion, or nearly four per cent, of the total turnover of the broader sector. The key factor that has contributed to the growth of the above business ...
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Beny Sachdeva Sep 29 2017 - 6 min readWhen Hidesign, recently sent a legal notice to Woodland, accusing the shoes and accessories maker of infringing copyright laws by copying one of its popular designs. Woodland, which operates 400 stores in the country, too claimed the charges were baseless and flawed. In response, Woodland (Aero Club), the global adventure brand had also filed a ...
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