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Charu Lamba

Charu Lamba

Content Writer

Bella Vita

What Steps Bella Vita Organic is Taking to be a Rs 500 crore Brand by 2023?

Charu Lamba Oct 04 2021 - 5 min read

Today’s consumer is relying on the internet for almost everything, from searching about their personal care needs to purchasing high-value products. With the progressing change in how today’s consumer is perceiving the beauty and personal care segments, brands are now keen on catering their products and services on digital buying channels. With the onset of ...

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MyGlamm

Why MyGlamm is Betting Big on Content-to-Commerce Model

Charu Lamba Sep 29 2021 - 8 min read

D2C beauty and personal care brand MyGlamm was founded in 2017 with the objective of establishing a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India. Over the years, MyGlamm has built a platform for women to share ...

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Ayurvedic

How is D2C Brand Auric Disrupting Healthy Ayurvedic Drinks Space

Charu Lamba Sep 10 2021 - 3 min read

A backbone fracture in the university introduced Deepak Agarwal, the Founder of Auric, to Yoga after Physiotherapy did not work for him. Yoga made him a strong advocate of ancient wisdom which led him on the path to learn and experiment with Ayurveda. While convincing friends and family to adopt Ayurveda, he observed why millennials ...

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RETAIL PEOPLE

How Kapiva Became Rs 50 crore Brand in 3 Years

Charu Lamba Sep 06 2021 - 5 min read

Kapiva was launched in 2016 as a modern Ayurvedic nutrition brand focused on bringing selectively sourced, Ayurveda-inspired, natural foods to modern-day consumers. The brand, which combines Ayurveda with the latest technology to create a quality product range that is both convenient and healthy, was founded by Shrey Badhani and Ameve Sharma. The idea behind introducing ...

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RETAIL PEOPLE

RSH Global Bets Big on Online to Match The Fast-Changing Consumer Expectations

Charu Lamba Sep 03 2021 - 4 min read

The company has pinned up high hopes on the uptick in consumption and ramping up its distribution, sales, and marketing strategy. “We are trying to load up our trade partners much earlier than we usually do. Usually, we do it from mid-September onwards, however, we have started doing this by end of August. We want ...

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