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Navneel Oct 15 2021 - 3 min readAs the festive season continues, RAI (Retailers Association of India) has shared the retail sales figures for September 2021. For the month, sales stood at 96 percent of the pre-pandemic levels (September 2019). Moreover, compared to September 2020, 26 percent growth in sales has been observed in September 2021. In fact, in categories, consumer durables ...
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Navneel Oct 12 2021 - 7 min readFor a new D2C brand or one planning to enter into the segment, certain things need to be kept in mind. The rapidly booming space in India has received mixed results globally. Despite being an attractive space with the freedom to control one’s entire distribution, the model is not without perils. Notable global brands, ...