Advertising

Artificial Intelligence

How AI is revolutionizing the AdTech sector

Shahram Warsi Jan 02 2019 - 4 min read

In discussion with Arun Gupta, Franchise India highlights some key features of AI in the Adtech sector. AI, today is getting increasingly significant in all areas of life and business - across sectors and verticals, purely because it's making the entire experience and transaction, more interactive, localized and relatable to the end customer/user, be it ...

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Eid

6 Methods Brands Adopt During Eid

Kritika Sachdeva Jun 15 2018 - 3 min read

Ramadan every year opens up a platform for marketing on a wider range. There are mostly two types of marketing message that are focused on food and charity. Ramadan is a season of devotion and the marketing revolves around it. There are strategies that brands use during this time to grab the customers’ attention. It ...

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Investments

Former Dentsu India chairman Sandeep Goyal picks up stake in Sync Media

Franchise India Bureau Apr 03 2018 - 2 min read

Mogae Media Chairman and former Founder Chairman of Japanese advertising major Dentsu India Sandeep Goyal have acquired 10% stake in ad-tech platform Sync Media. According to a press statement, the transaction valued the company at a pre-money valuation of $3 million (Rs 19.5 crore). As part of the deal, Goyal’s daughter, ...

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Franchising Aspects

Strategies to drive the market

Ramanjit Kaur Sep 29 2017 - 3 min read

Marketing strategy of a company is a method which is used to judge the appropriateness of each action that the business takes to increase the sale. It determines the choice of target market segments, positioning of the products or services, marketing mix and allocation of resources. It helps the company to engage the customers and competitors ...

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