beauty

International cosmetic brands have always been accepted well in India. Acknowledging this Vipera Cosmetics, a Poland based brand has plans to venture into the nation via the franchise route. In an interview Amit Gandhi, Director, VIP Ventures shares the brands future plans. Abha Garyali (AG): How was the idea of ‘Vipera Cosmetics’ conceptualised? Share with us the growth and success ...

The spa industry has come into prominence in India during the last five years. At present there are around 2,300 spa centres in India, concentrated majorly in south Indian cities where people in the age-group, 25-45 are the biggest draw. A major pie of the business of spa centres today comes ...

Unnoticeable start-ups just few years back, with their distinctive leadership styles, are building their enterprises into category leaders. Today we see a new aspect of the beauty business; men have entered the beauty and wellness business both as customers and as entrepreneurs. The beauty and wellness industry is expanding to capitalise the ...

The beauty and wellness industry is growing with the rate of 30-35 per cent per annum. This exceptional growth is making new waves among the leading players who are in the segment of salon treatment machines & equipments. There are several openings of new avenues for entrants as franchisees, dealers or distributors ...

This festive season, look your best and experiment these 5 DIY make-up looks suggested by Guneet Virdi, Make up Artist & Skin Care Expert. Look 1: Be Bold The first step is to keep the base perfect, matching your skin tone. Next, apply pink blusher or any light ...