brand promotion
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Franchise India Bureau Jun 08 2018 - 3 min readAs Sri Sri Ravi Shankar’s FMCG brand Sri Sri Tattva has earmarked about Rs 200 crore for advertising and promotion as it plans to ramp up its marketing spend, said media buyers. The firm tries has entered into the FMCG firm at a time when Baba Ramdev’s Patanjali already dominates the Ayurveda and herbal products sphere. The new entrant in ...
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Franchise India Bureau Jun 07 2018 - 2 min readGSK Consumer Healthcare’s Horlicks milk food drink, which last week announced its association with actor Amitabh Bachchan to endorse the brand ahead of its stake sale, has landed in the midst of controversy. A national-level advocacy group called Nutrition Advocacy in Public Interest, has written an open letter to Bachchan asking ...
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Franchise India Bureau May 15 2018 - 1 min readOnline pharmacy Netmeds.com has roped in Star cricketer Mahendra Singh Dhoni as its brand ambassador. Dhoni, who has an "incredibly strong appeal across all sectors and all demographics", will feature in nationwide marketing campaigns for it. "Making important medicine more available and affordable is a great thing for the ...
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Sneha Santra May 01 2018 - 3 min readIt is no secret that in today’s competitive age, brand awareness is more important than ever. Consumers today are tech savvy and rely on a company’s online presence as a validity test of its credibility in the market. Online brand presence is a great tool for capturing the attention of the targeted audience. The higher ...
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Reetika Bose Dec 02 2017 - 5 min readBranding in education is based on aspects of experience, community, and future employability. If you really want your brand to evoke associations and make a better presence, try digging out for options that the personas look for in an educational institution. The trend of being online has been on the rise in India. While 15.1 ...