Business tips

Business Tips

How To Turnaround A Loss-Making Business

Smita Nag Oct 05 2018 - 2 min read

There are so many startups and mid-time brands who give up, running in a loss being a major reason. Only recently PepsiCo India has turnaround its business, making a profit of Rs 190 crore in 2017-18 after a gap of 7 years. It’s understandable how tough it could have been for a brand of PepsiCo’s ...

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Business Tips

How Conventional Wisdom Can Bring Startups To A Standstill

Shahram Warsi Jul 23 2018 - 2 min read

The conventional wisdom is the collection of ideas or explanations, generally accepted by people or experts in a specific field. But this wisdom can also act as an obstacle to the acceptance of new innovations happening in the industry. Franchisors believe that conventional wisdom is a great tool for them, with a little bit of ...

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Better Brand Image

How To Maintain The Sheen On Your Corporate Image

Uttara.J. Malhotra Jun 11 2018 - 3 min read

Maintaining a corporate image is much more about just working on a logo or changing its tagline. At any point of time, to maintain and or transform your corporate identity effectively, you will need to ensure all materials are aligned with your mission, values, and purpose. International branding expert Landor & ...

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Beauty Business

Innovative Ways To Reduce Plastic Use In Your Beauty Business

Sneha Santra Jun 05 2018 - 3 min read

From trapping and endangering sea life to making its way into the food chain, the overuse of plastic is a growing problem with far-reaching consequences. Environmental experts agree that plastic pollution is becoming an increasingly urgent concern and the beauty industry is a principal contributor to this pollution. The beauty industry has created ...

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Online Learning Business

Are These 5 Learning Apps Edging Towards a Spectacular Future?

Reetika Bose Feb 23 2018 - 5 min read

In today’s competitive world where skills are becoming obsolete with time, acquiring certifiable skills to stay updated in the industry is of utmost importance. Earlier, what was considered a distraction for students, has today become a medium of learning with plethora of tools at one’s disposal. It is changing the way ...

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