Customer engagement

Oyo Rooms

OYO Transforms Its Customer Engagement Strategy

Vaishnavi Gupta Jun 19 2020 - 2 min read

OYO Hotels and Homes started as a young hotel startup in 2013 and is now the world’s leading chain of homes and hotels. But with operations in 800 cities across 80 countries, OYO’s priorities have increasingly shifted towards being able to deliver a superior, seamless experience to its users. The challenge of a seamless customer ...

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Consumer Experience

Transparency: Key to winning consumer confidence

Sneha Santra Aug 28 2019 - 2 min read

Transparency has a different definition in the game of engagement! However, for a common consumer, it means knowing not only about the ingredients that go into a product, but also the impact (social, environmental, health) of the product they are buying. Today, the brands need to realise that transparency is not merely about a list ...

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Customer Experience

How to Increase Customer Experience in Your Salon and Spa Franchise Business

Sneha Santra Apr 17 2019 - 3 min read

Salon and spa industry is booming like anything and has a promising future. Realising the potential of the industry many entrepreneurs are venturing into the salon and spa industry to garner success. Salons and spas are literally everywhere and can be found at every nook and corner. Beauty Industry is all about the experience. With ...

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Customer Engagement

How to Engage Better with Customers While Competing in the Franchising Industry

Shahram Warsi Apr 09 2019 - 3 min read

An existing business owner or an aspiring one should know and understand the value of modern-day customers. Customers are usually the lifelines of any business that is either running or willing to run in the Indian business industry. Thus, it becomes necessary to value the modern day customers, engaging them in order to generate profits ...

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Beauty Industry India

Why Beauty Brands Are Betting Big on Small Packages

Sneha Santra Mar 26 2019 - 2 min read

The beauty industry is constantly evolving with new trends disrupting the market every year. With various brands entering the industry, customer acquisition is becoming quite difficult. Hence, brands are forming new strategies to capture a broader set of audience. Therefore, introducing mini sizes of the products is the most quintessential strategy to make their products ...

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