Expansion via franchising
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Shahram Warsi Jul 30 2018 - 2 min readThe global marketplace has made it easier for growing an education business internationally, where franchising is considered as a proven way of success. With the reduction in domestic demand, international franchising also leads to the growth of new and future revenue and worldwide profit centres. Requiring low risk and less investment, franchising offers a huge ...
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Smita Nag Jul 25 2018 - 2 min readIt is a well-known fact that franchising is the best option for the expansion of a brand. Why? Because of its most positive aspects: A fixed set of rules and principles which reduces the risk of trial and error for a first-time franchisee. A low chance of failure because of ...
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Tanya Krishna Jul 19 2018 - 5 min readOver time, India has grown its appetite for flowers and gifting, providing a huge push to the overall organized gifting and flower retailing sector. And Ferns N Petals, being one of the oldest players in the segment, have pioneered the concept of social expression (flowers, gifts, and cakes) in the country and has ...
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Franchise India Bureau Jul 07 2018 - 2 min readLeading toy company LEGO is focusing on a strategy to position itself as a mass brand in India as it wants to shed the premium tag. In the past two years, the company has increased its focus on the Asia region and emerging markets like India. The Danish toy company could also look at bringing ...
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Franchise India Bureau Jul 05 2018 - 2 min readBombay Dyeing, established by Nowrosjee Wadia in 1879 as a small operation of Indian spun cotton yarn dip dyed by hand, has now grown to be one of the most respected and trusted brands in the country. Aloke Benerjee, CEO, Bombay Dyeing reaffirmed the company position at the HGH India 2018, the annual trade show ...