FirstCry.com

The brand presently runs 150 stores in 85 cities and eyes adding another 100 stores, including franchise ones, this year. The company is also bringing into its portfolio about 200 global brands this year, and further wants to expand its Babyhug brand under which it has about 17,000 products.“The baby and kids industry that FirstCry ...

According to the sources aware of the development, FirstCry, the baby and maternity products online podium, is in advance talks with its investors to close another round of funding. If it manages to pull the deal of successfully, then the company will be in for a bounty of US $75 million.The company focuses on providing ...

Mattel Toys has partnered with FirstCry.com to help Fisher-Price to better reach and engage with millennial parents.The e-commerce partnership will help Mattel focus on opening exclusive brand stores on Firstcry platform, thus enhancing its e-commerce presence.Ishmeet Singh, country manager- India, Mattel Inc. said, "We are a creations company and strongly believe in the wonder of ...

Today, children have become a very important demographic segment for the Indian marketers. Since, there are a few brands in the category, the segment remains untapped. “It is a 40 to 50 thousand crore market. There are many unorganised players in this sector, thus, for a brand like us there remains many opportunities. It is ...

Retailers from time to time keep updating and bring in new technologies at their outlets to impress upon the customers as the advent of e-commerce sector has forced them to get their acts together. These attractive kiosks are not only adding to sales, but are also making it easy for both franchise store owners and ...