Growth Strategies
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Niharika Verma Sep 29 2017 - 7 min readLuxury products reign supreme when it comes to quality. Usually associated with a big price tag, luxury brands ensure that the consumer digs deep into their wallets to indulge in high-end products. Premium brands flocking the high streets, seeing the heavy wallets of high spenders are acutely focusing on capturing attention of their target consumers ...
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Niharika Verma Sep 29 2017 - 2 min readDarling of high-end salons, leading hair care products brand L'Oréal Professionnel is on expansion mode. The brand’s product division has targeted to enhance its network in major tier II and III cities. Sharing its expansion plans on the sidelines of the Indian Hairdressing Awards 2014-15, Aseem Kaushik, L'Oréal Professionnel Products Division Director, told ...
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Niharika Verma Sep 29 2017 - 4 min readBeauty & Wellness is a part of the Indian lifestyle since ancient times. Gradually, with the progress of time, wellness as a concept has evolved in a multi-dimensional definition. Primarily, influenced by the changes in society and in an individual’s lifestyle, the Indian Beauty and wellness industry has emerged as a sector with high ...