how to protect brand from dilution
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Ramanjit Kaur Sep 29 2017 - 5 min readTypically, a franchise system is a mix of the intellectual property rights (i.e. patents, trademarks, designs, copyright or trade secrets), its know-how and a carefully structured franchise agreement (the only legal document to secure the credentials and confidentialities of a franchise business). The franchise model has always been preferred by majority of the entrepreneurs to ...