Japanese brand
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Niharika Verma Sep 29 2017 - 6 min readShiseido Co Ltd has launched its wholly-owned subsidiary named Shiseido India Private Limited in March 2014. Part of the company’s Asian Breakthrough strategy, this strategy was focuses on growth in Asian countries, including India that boasts of burgeoning beauty market, which is expected to grow significantly in the coming years. With the establishment of ...
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Niharika Verma Sep 29 2017 - 3 min readAs the Skincare segment in Indian market is flooded with natural ingredients based products. Therefore, with an aim to occupy a large share of total space in premium mass segment in future, KOSÉ Corporation, one of the largest beauty and cosmetic companies of Japan, has forayed into Indian beauty space in April 2015. KOSÉ leveraged ...