local marketing

Franchises

What Are The Things Franchising Industry Can Learn From MS Dhoni

Shahram Warsi Jul 07 2018 - 2 min read

Celebrating his 37th birthday today, Captain Cool, Mahendra Singh Dhoni has achieved almost everything and becoming the face of Indian cricket. ; So, on his birthday, let’s take a look at what the franchising world can learn from this cool and suave MSD. Staying Calm is the Mantra MSD is the coolest person one could ...

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Local Marketing

Possible Steps for a Franchisee to Market the Brand Locally

Reetika Bose May 21 2018 - 4 min read

One hand, when franchisors are busy finding prospective franchisees- not the customers alone following the rule of franchise development marketing, you as a franchisee need to knit marketing plans to expand business locally. Sometimes, investors going via franchise route miss marketing strategies in their to-do list. Perhaps, franchisees get a bit carried away ...

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Local Marketing

Ways to develop Local Marketing

Abha Garyali Sep 29 2017 - 3 min read

The most common challenge in a franchise organisation is lack of marketing strategies by a franchisee. Many franchisees feel it as a necessity to stand behind the counter and serve the customers themselves when they would better serve the business by getting out and mingling with the customers, visiting other businesses, participating in community events, ...

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Franchising Aspects

Must-dos for a franchisee

Abha Garyali Sep 29 2017 - 3 min read

Taking a franchise is no doubt a safer way to success but the franchise can not be successful till the time the franchisee himself is willing to work for it. If the franchisee fails then most of the times franchisor’s expansion plans and strategies are held responsible for it. Now the question that arises is ...

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Advisory

Make the most of local level marketing

Abha Garyali Sep 29 2017 - 4 min read

Being an entrepreneur no longer means just standing behind the counter and serving the customers. Today’s an entrepreneur goes out to advertise his brand and outlet to get maximum profits. This is being done keeping in mind the competition faced by each and every brand. With increased competition among brands, newer ways of luring customers ...

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