m-Advertising
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Shahram Warsi Apr 26 2019 - 3 min readIndia is going through an era of disruption, and being a part of it, the advertising technology industry is also experiencing a rapid transformation through years now. Once an alien industry, the AdTech segment is now among the most profitable and lucrative business industries in the Indian ecosystem. The growing focus on digital marketing has ...
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Shahram Warsi Jan 02 2019 - 4 min readIn discussion with Arun Gupta, Franchise India highlights some key features of AI in the Adtech sector. AI, today is getting increasingly significant in all areas of life and business - across sectors and verticals, purely because it's making the entire experience and transaction, more interactive, localized and relatable to the end customer/user, be it ...
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Sneha Santra Dec 21 2018 - 2 min readTechnology has changed the whole advertisement scenario. Compared to mobile web advertisement, in-app advertising provides a better solution to capture targeted consumers’ attention and encourage them to interact without interruption. Users are more likely to feel a closer connection to brands reaching them here and more open to seeing advertising. Thus, In-app advertisements can be really ...