MAC cosmetics
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Sneha Santra Nov 02 2018 - 2 min readGone are those days when luxury brands used to target a narrow and exclusive range of high-value costumers. To combat competition from the masstige brands, premium and luxury cosmetics players are coming up with various strategies to target the mass audience. Below are the following ways how luxury beauty brands are reaching to a wide ...
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Franchise India Bureau Sep 29 2017 - 2 min readMAC (Make-up Art Cosmetics), one of the leading brand of professional cosmetics will be available online in India for the first time exclusively on online beauty store Nykaa.com.MAC is part of ELCA Cosmetics Pvt Ltd, the wholly-owned subsidiary of The Estée Lauder Companies Inc. ELCA Cosmetics has associated with Nykaa to launch its international beauty ...
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WI Bureau Sep 29 2017 - 2 min readGiving rest to all speculations of signing Caitlyn Jenner, formerly known as Olympics winner Bruce Jenner, globally renowned cosmetics brand MAC has roped in British pop singer Ellie Goulding. Fans of Jenner and everything she stands for caused a social media storm at the end of last week, with rumours spreading that the 65-year-old ...