online retail
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Indian Retailer Bureau Sep 08 2021 - 2 min readL’Oréal India has appointed Gaurav Anand as Chief Digital and Marketing Officer. This newly created role brings together the digital and marketing efforts of the company to focus on the consumer journey. In his new role, Anand will be a part of the India management committee and will lead and integrate the consumer insights, data, ...
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Dr Veenu Sharma Sep 06 2021 - 4 min readDirect selling brands have been there for many years, however, the trend accelerated more during the pandemic And, the Direct-to-Consumer business model activated its direct connections with the consumers by accommodating interactive touchpoints and paths of communication. D2C brands are the disruptors as they have gained huge attention and reached a large customer base through ...
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Tanya Krishna Sep 01 2021 - 6 min readThe pandemic induced by Covid-19 has had a drastic impact on the overall retail industry and the Indian ethnic wear segment was no exception. The lockdown led to drastic changes in consumer buying behavior and there was a considerable decline in buying power of the average consumer with essentials being given more importance. Fashion became ...
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Franchise India Bureau Jan 21 2019 - 1 min readIndian hospitality chain OYO is planning to foray into the Philippines in order to expand its international footprint. The Delhi-NCR-based company entered the global markets in 2016. It has a presence in the UK, the UAE, China, Indonesia, Malaysia, and Nepal. OYO is aiming to expand the number of its properties aggressively in the Philippines to tap ...
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Sneha Santra Dec 24 2018 - 4 min readThe influx of globalization and digitalisation has brought in a great opportunity for fashion business across the country. In fact by 2020 most fashion purchases will drive through online, either for intent or actual purchase. With customer value proposition gravitating towards convenience, it is imperative to business to tweak their strategies. While it certainly does ...