rural market
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Sneha Santra Jun 17 2019 - 3 min readFMCG is the 4th largest sector in the Indian economy where the urban segment contributes about 55% to the overall revenue generated by the sector. However, with internet penetration, growing awareness, increasing income and changing lifestyles, the FMCG market has seen faster growth in rural India as compared to the urban counterparts. FMCG products are ...
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Franchise India Bureau Jun 17 2019 - 1 min readRoyal Enfield is looking to launch 350 studio outlets in rural areas of India. The Chennai-based two-wheeler brand registered a 13% decline in its overall sales in the fourth quarter of last year, therefore, it is now aiming the rural market to increase sales. Lalit Malik, Chief Financial Officer of Eicher Motors, said, "The new ...
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Sneha Santra Apr 20 2019 - 2 min readWhen you want to achieve success in India, it is paradoxical to ignore the customers in Tier II & Tier III cities. According to a report, 26.4 trillion of household income in India is concentrated in tier II-III markets as opposed to 800 billion in India’s big 8 metros. These cities hold big opportunities for ...
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Sneha Santra Dec 12 2018 - 2 min readTo identify rural problems and suggest technical interventions to solve them, the Rural Technology Action Group (RuTAG) at the Indian Institute of Technology (IIT) Delhi has announced the first design competition Rural Innovative Techno hunt. It’s a technical challenge to identify rural problems and suggest solutions. Dealing With Challenges At Grass-Root Level The rural sector ...