Social Media and Business
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Sneha Santra Aug 14 2018 - 2 min readFranchise companies have started leveraging social media marketing to varying degrees. According to a study, 63% of consumers who search for businesses online are more likely to become consumers of brands with an established social media presence. The master franchisor has to be concerned with the performance of several franchisees as the continuous extension of his or ...
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Sneha Santra Jun 30 2018 - 3 min readSocial media is one of the most cost-efficient marketing methods used to increase a business’ visibility. According to a survey conducted, over 91% of marketers agreed that their social marketing efforts increased their exposure by a huge percentage by just investing only a few hours per week. A social media strategy can greatly increase your ...
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Sneha Santra Jun 30 2018 - 3 min readElectronic media sites are increasingly replacing more traditional media sources as vehicles for conveying and receiving information. With over one billion users on social media, there is significant online noise to compete against advertisers. Franchising companies need to research whether their target audience is on the social media platforms they use or plans to use. ...