Social Media Marketing

The higher education world is morphing into a completely new space. Given the ever-changing nature of modern technology, Universities had adapted to various new methods to market themselves differently in 2018. Successful branding and marketing have become increasingly important activities for institutions. It can help with increasing enrolment, expanding fundraising capabilities, and other outcomes. Here ...

Franchise companies have started leveraging social media marketing to varying degrees. According to a study, 63% of consumers who search for businesses online are more likely to become consumers of brands with an established social media presence. The master franchisor has to be concerned with the performance of several franchisees as the continuous extension of his or ...

Instagram has shown tremendous growth in recent years. With over 800 million users worldwide, Instagram has become mandatory for brand marketing. This provides an opportunity to market products to a more targeted and interested audience without spending an enormous amount of money on paid advertisements. Below are the various ways to make your brand Instagram ready. ...

Social media is one of the most cost-efficient marketing methods used to increase a business’ visibility. According to a survey conducted, over 91% of marketers agreed that their social marketing efforts increased their exposure by a huge percentage by just investing only a few hours per week.  A social media strategy can greatly increase your ...

Electronic media sites are increasingly replacing more traditional media sources as vehicles for conveying and receiving information. With over one billion users on social media, there is significant online noise to compete against advertisers. Franchising companies need to research whether their target audience is on the social media platforms they use or plans to use. ...