social media
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Sneha Santra Aug 21 2019 - 3 min readLaunched 9 years ago, Instagram has now become one of the most used social media platforms. Incepted as a photo-sharing app, Instagram has successfully emerged as a powerful marketing tool. As they say, “A picture is worth a thousand words”, then what better way to convey a message to consumers using a thousand words! Whether ...
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Sneha Santra Aug 09 2019 - 4 min readWith the progression in new-age media, there has been a significant swing in the kind of content being consumed now a day. This has led to multiple changes, ranging from content creation to its implications on the various industries. For instance, this has assisted brands in making promotion strategies more personalized and consumer inclusive. Today, ...
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Sneha Santra Aug 02 2019 - 4 min readDo you know that 77% of consumers are more likely to buy from brands they follow on social? In today’s time, social media is a must to stay relevant in this competitive market. There is no questioning the value of social media. Social is a venerable powerhouse, supporting nearly every marketing objective from brand awareness ...
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Sneha Santra Jul 18 2019 - 4 min readSocial media marketing has emerged as an indomitable challenger to traditional mediums of marketing on a global level and India is at the forefront of tapping the impact of this disruption. Indian companies are leveraging the potential of digital tools and platforms to share their message across the target audience. The most common form of ...
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Sneha Santra May 04 2019 - 4 min readLack of good outlets to purchase fan merchandise is the idea behind the foundation of India’s leading fan merchandise site, Souled Store. It is a one-stop shop for people to purchase high quality and official merchandise belonging to their favourite fandom at an affordable rate. In conversation with Franchise India, Vedang Patel, co-founder, Souled Store, ...