Sri Sri Ayurveda
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Sneha Santra Jun 18 2019 - 4 min readThe healthcare market in India is evolving at a rapid pace. According to reports, it is one of the fastest growing industries with an estimated compound annual growth rate (CAGR) of 23% from 2015 to 2020. With the rise in healthcare expenditures, patients are exploring other healthcare alternatives. India’s oldest medical system, Ayurveda, has been ...
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Nibedita Mohanta Feb 19 2019 - 3 min readMaking ‘Indian Ayurveda’ Global via Franchising India has been a land that believes in the power of Ayurveda since time immemorial. For some time, western products had influenced the wellness and beauty market, but now things seem to be returning to their roots again, which is why we see a sudden rise in consumption of ...
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Franchise India Bureau Jun 20 2018 - 1 min readWith the launch of its range of ethnic wear, yoga wear and accessories for men, women and children under the brand BYOGI, Sri Sri Tattva has forayed into the apparel segment. Endorsed by Sri Sri Ravishankar, The FMCG company said that this range will currently be available on its website and through its mobile app ...
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Nibedita Mohanta Jun 11 2018 - 3 min readBusiness is all about the race where one chases his/her rival and out pass them. This fiction is what keeps the spirit of business alive. It is easy to become number one but way more difficult to maintain the position. Recently Indian market is witnessing a tussle between FMCG brands to be on top ...
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Franchise India Bureau Jun 08 2018 - 3 min readAs Sri Sri Ravi Shankar’s FMCG brand Sri Sri Tattva has earmarked about Rs 200 crore for advertising and promotion as it plans to ramp up its marketing spend, said media buyers. The firm tries has entered into the FMCG firm at a time when Baba Ramdev’s Patanjali already dominates the Ayurveda and herbal products sphere. The new entrant in ...