tier-II and III markets
-
Shahram Warsi May 15 2019 - 3 min readSetting up a business and expanding it successfully to different territories is not everyone’s cup of tea. This is usually a daunting journey which tests every entrepreneur’s and franchisor’s business skills to its maximum level. While some emerge victorious during this phase, others taste failure. Enlightening one’s knowledge, the automobile industry in India is one ...
-
Sneha Santra Apr 20 2019 - 2 min readWhen you want to achieve success in India, it is paradoxical to ignore the customers in Tier II & Tier III cities. According to a report, 26.4 trillion of household income in India is concentrated in tier II-III markets as opposed to 800 billion in India’s big 8 metros. These cities hold big opportunities for ...
-
Sneha Santra Mar 26 2019 - 2 min readThe beauty industry is constantly evolving with new trends disrupting the market every year. With various brands entering the industry, customer acquisition is becoming quite difficult. Hence, brands are forming new strategies to capture a broader set of audience. Therefore, introducing mini sizes of the products is the most quintessential strategy to make their products ...
-
Franchise India Bureau Mar 15 2019 - 1 min readAvan Motors India is eyeing expansion for the Indian market, with a focus on building a considerable presence in Tier 2 and Tier 3 cities. The firm will be ramping up its presence to 11 states over the next few months. Avan Motors will be expanding its footprint in the states like Rajasthan, Punjab, West ...
-
Sneha Santra Dec 19 2018 - 2 min readThe jewellery business in India is an ever-glittering industry. It showcases a huge potential for growth and plays a pivotal role in the Indian economy. The Indian jewellery industry is expected to reach US$ 100 billion by 2025. However, it is a common misconception that residents of metros have access to, and interest in, jewellery ...