why invest in ethnic wear
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Sneha Santra Jun 19 2019 - 4 min readWith the increase in westernisation, the influence of international sitcoms and movies and growing inclination towards western clothing, one might think that this will affect the ethnic wear market in India. However surprisingly this is not the case; in fact, the ethnic wear market is growing faster than ever. Owing to the religious and cultural ...
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Akanksha Soni Jun 13 2019 - 3 min readThe new generation has made fashion a priority with the higher disposable income levels, higher spending capacity, and greater shopping inclinations. The Indian ethnic wear market is however dominated by women’s ethnic wear. Which contributes to nearly 83% and is followed by the kids’ ethnic wear and men’s ethnic wear categories with shares of 9% ...
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Reetika Bose May 22 2018 - 4 min readNone can deny the fact that western wear is a preferred choice of Indians especially for working class these days, still when it comes to special occasions like festivals or weddings only ethnic wear has its monopoly. Cashing on this trend are the retailers and franchisors dealing with ethnic clothes. In the coming ...
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Abha Garyali Sep 29 2017 - 5 min readIndia is witnessing a remarkable growth of organised ethnic wear brands. India’s fashion heritage is known for its rich tradition. No doubt, Indians have acknowledged western wear and made it a part of their daily wear, but still Indians especially women prefer to adorn rich conventional wears for special occasions like weddings and festivals. This ...
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Abha Garyali Sep 29 2017 - 5 min readIt is true that Indians have adopted the western culture very well. This change can be very well witnessed among the fairer sex who loves to adorn themselves in western clothes. However this change has not affected the success of ethnic dresses but has made them more popular during the last few years. India is ...