How Franchisors Can Increase Their Online Brand Visibility

Do you know that 85% of customers research about a brand on the internet before making the purchase? In fact, 86% of them would pay more for service/product with higher reviews or rating.

It is no secret that in today’s competitive age, brand awareness is more important than ever. Consumers today are tech-savvy and rely on a company’s online presence as a validity test of its credibility in the market. The higher the online presence of a company is, the higher its brand visibility in the industry will be.

Thus, to increase the credibility and consumer conversion rate of your brand, you must establish powerful online brand visibility for your company. Online brand marketing comes with a whole host of benefit due to its reach simplicity. The message can be easily delivered to millions of people across the globe and can boost sales, visibility, brand awareness, and other business objectives. Here are 3 key strategies as to how to effectively maximize your online brand presence.

 Social Media

 Social media is one of the most effective and most affordable ways to boost your business and increase awareness of your brand in several ways.

As per reports, 74% of people use social media before making any purchase decisions. Social Media Marketing promotes visibility, brand loyalty, recognition, and can also grow your sales. A well-crafted social media strategy enables businesses to reach worldwide audiences. Approximately 39% of franchisors dedicate 35% of their budget on digital marketing as it one of the top lead generation tools for them.

Ramesh Kaushik, Vice President, Brand Experience, Blackberrys Menswear, said, “Campaigns are an integral part of the social media, making your content ridden schemes more engaging with the customers. Make sure your campaigns are convincing and should connect to the consumers immediately.” Focus on the most used social media sites such as Facebook, Twitter, Youtube, Snapchat etc.

SEO

Do you know that 71% of people look up a business before visiting it for the first time? Search engine optimization (SEO) is necessary for any business wanting to compete online. It is the perfect tool to ensure that your customers never search in vain for your products.  SEO marketing helps your web pages rank high in search engines. This search engine traffic can help in promoting brand awareness, name recognition, sales etc.  You could gain a tremendous amount of traffic from search engines,

“Using appropriate and trending keywords on your website will slowly give your ranking a higher rank in the SERP (Search Engine Results Page). This will help you in enlisting your website ranking in the web pages occurs ahead of other websites when searched with the keyword query,” said, Kaushik.

You could gain a tremendous amount of traffic from search engines as 72% of local search results end in a phone call and 72% of the customers who conduct local searches, visit a store within 5 mins.

Online PR

Press releases boost a company's visibility within the traditional marketing space; they do the same for online visibility. In the digital age, media and PR outlets have adapted their strategies for cyberspace. The most obvious benefit of online press releases is that they help expand the number of people that your message can reach. To receive the maximum value from your online marketing efforts, create a plan and prioritize your marketing activities.

Online PR is also useful in boosting your website's SEO because of the back-links you can include in the press release content.