Now Brands Can Reward Their Users To Create Content For Them
GluedIn, an in-app community software provider (www.gluedin.io), today announced the launch of the Rewards Feature that will allow brands to reward their users to create content for them thus becoming their brand ambassadors.
As per Hubspot’s State of Service Report in 2022, it is five times more expensive to acquire new users rather than retain existing ones. Also the top 10 per cent of customers spend nearly three times more on average than the balance 90 per cent with a brand. With these statistics in mind, more and more brands are looking to engage with their power users directly.
In return, they must find a way to reward them for their passion and services towards the brand.
Now GluedIn makes it simple. It allows brands to build communities of power users on the brand’s owned digital channels thus building a direct relationship with its users. To incentivize its power users to create content, the brand can now also customize its rewards programme.
As per a Hubspot report, about 80 per cent of users would watch a video rather than read a blog about a product.
Stackia’s Content in Digital Age Report points out that consumers attach at least 2.4 X more authenticity to user generated content about products including reviews rather than brand generated content.
“With the growing importance of short videos and user generated content to online shopping and marketing programs, it becomes imperative for brands to structure and scale these programs on their own digital channels.‘’ points out Puneet Johar, founder and CEO, GluedIn. “Rewarding users to review products, participate in brand programs is crucial to the success of any such campaigns,” he added.
GluedIn provides brands with the entire suite of community features including short video, image and text feeds, community hangout section, professional and user generated content tools, community moderation features and a rewards programme to participate in community events.
The benefits from building a community of power users for brands include
Expanding base of power users
Recognition of power users leading to higher loyalty
Testing of new campaigns and products making marketing and product launches more efficient Brands can download and integrate the GluedIn software in less than 15 minutes. They can customize the User interface to match their brand, as well as choose the features that they want to activate and curate the community sections. GluedIn enables brands to build private communities and complete ownership of data.
About GluedIn
Gluedin, a software as a service (SaaS) provider for developing in-app communities, helps its clients in sectors spanning e-commerce, media and consumer brands provide in-app engagement experiences to their customers. The software allows apps to integrate short video feeds, shopping entertainment, UGC, gamification and rewards thereby helping apps to retain users and grow business. These in-app experiences, which are tailored to both brands and customers, fosters customer stickiness with the brands, which in turn build loyalty and boost revenue. With brands today becoming more data-driven and consumer-centric, Gluedin’s bouquet of in-app engagement services helps them strengthen both consumer engagement and retention in the wake of fierce competition. Brands have started acknowledging the fact that engagement with new and existing users can be secured via effective and customized onboarding, engaging content and referral programmes among others. And Gluedin has become a doting partner for many such brands. The product was launched earlier this year after nearly two years of development.
