2-wheeler helmet manufacturer Studds introduces 6th store in India

Two-wheeler helmet manufacturer Studds Accessories has launched its new Exclusive Brand Outlet (EBO) in Vijayawada, Andhra Pradesh. This is the company’s sixth such outlet in India

The new outlet will be retailing the company’s two flagship brands Studds and SMK Helmets. The store will also house a wide range of helmets and two-wheeler accessories like side boxes, top boxes, biking gloves, helmet locks, rain suits and biking goggles.

Madhu Bhushan Khurana, Chairman and MD, Studds Accessories, said, “We are delighted to inaugurate our sixth Exclusive Brand Outlet in Vijayawada. Our foray into the market is aligned to our vision of having a robust network across the country. Andhra Pradesh is an important market for Studds and we are confident that our premium product portfolio will appeal to distinct customer profiles in the region. Overall, we aim to open 15 exclusive stores across the country in FY 2020.”

“Being the largest two-wheeler helmet manufacturer, we are committed with the government’s agenda to promote road safety amongst the riders in the country. To that effect, we are working towards doubling our manufacturing capacity and introducing an advanced range of headgears and accessories in the coming quarters,” Khurana further added.

Moving forward, the company is planning to launch several exclusive outlets across the country.