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Vaishnavi Gupta

Vaishnavi Gupta

Features Writer

Shoe Business

Shoe Brand Pastels And Pop Opens First Flagship Store in Bengaluru

Vaishnavi Gupta Aug 27 2021 - 2 min read

Pastels and Pop, a handcrafted shoe brand, has launched its flagship store in Bengaluru. Many leading celebrities like Anushka Sharma, Sonam Kapoor, Karishma Kapoor, Sara Ali Khan, Sonakshi Sinha, Malaika Arora, Taapsee, and more are among its clientele. This will be Pastels and Pop’s first-ever comprehensive shopping experience store for fashion enthusiasts in India. The ...

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Firefox Bikes

Firefox Bikes Unveils First Experience Centre in Mumbai

Vaishnavi Gupta Aug 27 2021 - 3 min read

Firefox Bikes, India’s premium bicycle brand (a Hero Cycles Group company), has opened its new Experience Centre in Navi Mumbai. The COCO (Company Owned Company Operated) store offers a fun, unique, engaging, and immersive user experience. Each touchpoint of the Firefox Experience Centre is designed to elevate customer interaction so that they engage with the ...

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Clothing

Premium Home and Clothing Brand 'Live Linen' Forays into Kidswear Segment

Vaishnavi Gupta Aug 27 2021 - 1 min read

Live Linen transforms everything into comfort along with giving it a classy and versatile touch. This is where the team Live Linen steps in to give us the best experience of what linen speaks for. The brand offers breathable bedding varieties, clothes that scream luxury, and décor linens that can elevate any space into that fit for royalty. The ...

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Omnichannel

How has Going Omnichannel Helped Tupperware to Meet the Changing Needs of Consumers

Vaishnavi Gupta Aug 27 2021 - 9 min read

Tupperware is a US-based brand, headquartered in Orlando. It is present in India for the past 25 years. Tupperware was earlier considered as a kitchenware brand but it is transitioning from kitchenware to homeware brand as it is adding lot more product categories beyond the kitchen. “We support women empowerment. All our partners are women ...

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Retail

TECNO Unveils First Exclusive Retail Outlet in New Delhi

Vaishnavi Gupta Aug 26 2021 - 2 min read

In a bid to enhance the buying experience for its customers, global smartphone brand TECNO has launched its first exclusive retail outlet in the national capital. The outlet will house TECNO's most popular smartphones across all its product line portfolios such as the camera-centric CAMON series, the powerful POVA series, and the all-around SPARK series. ...

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