Aditya Birla Fashion and Retail Ltd Launches Women's Innerwear & Athleisure in Bangalore

Aditya Birla Fashion and Retail Ltd marked a new milestone in the branded apparel sector as its Van Heusen Innerwear and Athleisure business announced its foray into the Rs. 16,000+ crore Women's Innerwear & Athleisure market. The brand launched its Lingerie and Athleisure range in Bangalore.

Van Heusen Women's Innerwear includes products such as No Slip Straps, Breathable, Flexi Wires and Side Smoothing styles. 

Van Heusen introduces the distinctive range of Lingerie and Athleisure for the best-in-class comfort and fit. Van Heusen's Lingerie range comprises of three collections including Cotton Sensation, Luxe and Glam. Each collection has been designed to offer a differentiated range to the various consumer segments.

The themes of the lingerie collections are inspired by the everyday elements of a woman, latest trends, and most importantly comfort & fit. The collection echoes the art of premium fashion with a mix of solid colors and prints.