Pee Safe launches new range of personal & intimate hygiene products amidst increased demand

Pee Safe, India’s leading hygiene and wellness brand, has launched a string of new products as part of its ongoing efforts to provide consumers with hygiene and sanitization solutions. These include reusable sanitary pads, oxo-biodegradable disposable bags, an undergarment sanitizer spray and intimate hygiene powder.

The COVID-19 pandemic has catapulted the importance of personal hygiene more than ever before. Just before the onset of the pandemic, Pee Safe had launched their Raho Safe range of products, which included alcohol-based hand-sanitizers and surface protectants. They have now also launched a faceguard as a part of this range.

As per estimates, the overall intimate hygiene market is expected to grow past the $5 billion mark by 2025. The exponential growth of this sector has also extended to the Tier 2, 3 and 4 cities and rural markets. While COVID-19 has been a major catalyst, there is also a greater understanding of the present and future risks among people, leading to a permanent change in the societal outlook on hygiene.

Vikas Bagaria, Founder, Pee Safe, said, “We are happy to bring out a new range of hygiene and sanitation products for our consumers. The products, which come in unique and quirky packaging, have been formulated and designed specifically to address the focus on personal hygiene. Our TG comprises mostly millennials who are aware of the impact of products they use both on their health and the environment at large. This is what constantly inspires us to innovate in creating new products, ensuring that they are sustainable and address their needs as well.”

Pee Safe products are currently available in modern trade, general stores, airports, and organized stores across 40+ cities and online at www.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart.