Amway India launches 'Glister Herbals Toothpaste', foraying into herbal oral care segment

Amway India, India's largest FMCG direct selling company, has entered into the herbal oral care market by launching 'Glister Herbals Toothpaste'.

With this new herbal oral care product, Amway is aiming to target the flourishing Rs 1,980 crores oral care segment in the country. Glister is a seamless blend of numerous herbal ingredients.

Sundip Shah, Chief Marketing Officer, Amway India, said, "Glister has been one of our most popular global brands. A bestseller for over five decades, it has won the trust of millions of consumers worldwide and has been an integral part of their oral hygiene routine. Glister Herbals is an expansion of our flagship brand and indigenously developed for our Indian consumers."

"Glister Herbals' has the goodness of herbs with great taste and appealing colour. With this powerful mix, we aim to transform the product usage experience and long-term adoption of herbal toothpastes in the market and I am confident in our latest innovation and its potential to transform the category," he added.

Anisha Sharma, Category Head, Beauty & Personal Care, Amway India, added, "Glister Herbals is best defined as the herbal oral care solution from Amway offering great taste with the goodness of herbs. This multi-action toothpaste is enriched with 11 ingredients such as spearmint, clove, ginger, neem, mulethi, among others, which are known for their benefits and great taste. The goodness of herbs promises 12-hour germ protection and fresh breath benefits along with remineralization and teeth whitening."