Brands Have Always Looked at Digital Media Itself as a Tool to Reach Audiences in an Accountable Fashion: Niraj Ruparel

The rising popularity and usage of the internet is proving as one prime factor behind the booming of the digital ad space sector in India. The industry is evolving speedily emerging as one lucrative and profitable business sector within the current Indian ecosystem.

India is emerging as a hub for different startups and franchises that are looking to outclass their competitions by expanding their businesses through different regions. And, in order to do so, marketing and advertising are playing essential and effective roles for standing out tall in this competitive industry.

Speaking about the same, Niraj Ruparel, National Head, Mobile Mindshare India talks about how digital ad campaign is an evergreen trend and different trends that will be redefining the digital ad space industry in India. Excerpts from the interview:

Promoting Creativity & Innovation through Digital Ad Campaigns

Talking about different marketing tools, digital ad campaigns have emerged as one lucrative and profitable tool that is eventually gaining popularity in the current time. More brands are looking to invest in innovative and creative ad campaigns in order to increase their brand awareness among different masses.

Ruparel says, “In the digital space, creativity & innovation play a vital role in making a standard Ad stand out. Complemented by advanced & new age metrics such as viewability, user engagement, and interaction, we are able to help brands reach the right users at the right time. This helps in having a highly engaging creative that builds a memorable user experience.”

Attracting Customers through Digital Ad Campaigns

Any business segment completely depends upon the customers that eventually decide the fate of an organisation. This is why every brand is introducing a new and innovative strategy in order to attract customers, thus increasing sales and their customer base.

“Brands that are leading in the advertising space are backed by powerful, meaningful, inspirational messages that are delivered in ways that touch their audience, with great products and services that perform to expectations, and hence are credible and trustworthy. Campaigns that are able to infuse deep psychological insights, modern advertising technology with new age metrics create a better recall in the minds of users which in turn boosts sales,” added Ruparel.

Growing Demand for Technologies

Technology has eventually the upper hand in every business segment currently available in India and across the world. Entrepreneurs and franchisors are utilising technology as one effective tool for enhancing and turning their products and services more effective and beneficial in nature.

Ruparel shares, “Brands have always looked at digital media itself as a tool to reach audiences in a rather accountable and measurable fashion. With AI coming in, the brand will enjoy the liberty to go further in depth on targeting, in order to reach the apt audiences with the most relevant ads. Ads that feature chatbots, Live APIs, and dynamic communication will prove to be a huge success in a market like India that is diverse in terms of audiences, languages, and consumers.”