ELSA unveils in India to target the Indian English Language learning market

English Language Speech Assistant (ELSA), a Google-funded artificial intelligence (AI) application, has been launched in India for improving English speaking skills of the Indian Language learning community.

ELSA uses speech recognition technology in order to help English learners with their pronunciation.

Ankit Raj, who is looking after growth of ELSA in India, said, “With the advent of Reliance Jio, increased smartphone and high-speed internet usage among the masses, there has been a sudden explosion in demand for English learning platforms. This is where ELSA is trying to fill the heavily ignored but essential gap of correct pronunciation and accent.”

In March  2019, ELSA has raised $7 million for its AI-assisted language learning platform that helps people with improving their English pronunciation. The app has made an impact by assisting a community of over 4 million English learners to enhance their pronunciation.

Vu Van, CEO of ELSA, stated, “We are looking to repeat the growth story in India after major success in Vietnam & Japan. India is one of the largest markets for English e-learning and we want to leave no stone unturned by going after online and offline channels to acquire customers.”