Ferns N Petals aims to become Rs 1000 crore entity in 3 years
Ferns N Petals, India’s leading flower and gifting brand, strives to become Rs 1000 crore entity in the next three years, with a 35% growth year on year basis, by adopting the people-first approach and doing innovation in all spheres of business. The last five years’ turnover of the company was Rs 350 crores in FY18-19, Rs 245 crores in FY17-18, Rs 170 crores in FY16-17, Rs 120 crores in FY15-16.
FNP is also planning an international expansion by launching operations in Qatar, Indonesia, and Saudi Arabia.
The brand has completed its 25 years of successful operations with this year’s turnover of Rs 500 crore. The company, which started with a single store, has now grown into a reputed brand with 11 verticals since its inception in 1994.
For the Silver Anniversary celebration, the company has recently launched a unique concept ‘Flower Will’, which believes in the fact that Love Never Dies #LoveForever. As a part of the one-of-its-kind initiative, customers can subscribe for floral bouquets for their loved ones and they will be delivered even after that person is no more. This concept is the brainchild of Vikaas Gutgutia, Founder & MD, Ferns N Petals.
Moreover, the company is planning to invest Rs 50 crore in the next year towards branding, technology, and international expansion. On the retail front, Fern N Petals is planning to open 8 retail stores in a month, next financial year onwards. Out of these, 60% will be cake stores and 40% will be flower stores. As of now, the brand has 386 retail stores in 120 cities pan India.
Different verticals of FNP are FNP Retail & Franchising, FNP E-commerce, FNP Cakes ‘N’ More, FNP Gardens, FNP Weddings & Events, FNP Floral Touch, WDH (Wedding Design Hub), Flowers ‘N’ More, FNP Flagship, Sipping Thoughts and FNP Media.