Freecharge announces the launch of its unique e-gifting product

Freecharge, one of India's leading digital marketplace for financial services and products, has announced the launch of its unique e-gifting product. Freecharge customers can choose gift cards from an array of 60+ brands across categories like fashion, entertainment, shopping, dining, and send it to their loved ones over email.

Through this new offering, customers can select the brand, theme and personalize a message to create the card and send it to the recipient's email ID. The card contains a unique code related to the brand, these codes can be redeemed by the beneficiary for purchase on the brand portal.

Available on both Android and iOS operating systems, the service allows the customers to decide and alter the gift card value as per their choice.

Sangram Singh, CEO, Freecharge, said, "Freecharge is continuously innovating and expanding its product portfolio to make the customer experience more convenient and enjoyable. The festive season gives us just the perfect opportunity to launch our unique Gift Cards. With Freecharge Gift Cards, we are trying to inculcate a sense of fulfillment in the customers by providing them the power to choose."

"After the recent launches of bus ticketing, UPI and other digital financial services, the latest addition of e-gift card intend to further encourage customers to adopt Freecharge for more than recharges and bill payments. With the gifting service, we expect to increase the popularity of e-gifting amongst a mix of urban and semi-urban consumers across tiers," he added.