Heads Up For Tails Onboards Swati Mohan as Chief Business Officer

Heads Up For Tails (HUFT), a D2C pet care company, has announced the appointment of Swati Mohan as Chief Business Officer. 

Mohan will be responsible for scaling growth for the company across levels of brand and marketing, tech advancements, growth partnerships, and product innovation. She is an award-winning leader and has many accolades to her name such as The Economic Times 40 under Forty (2019), CMO for Growth (2020), and IMPACT Women to Watch Out For (2018). 

Rashi Sanon, Founder, Heads Up For Tails said, “We are delighted to welcome Mohan to Heads Up For Tails. She is a seasoned professional with a two-decade-long track record as a proven leader and has driven profitable growth in large, multi-channel consumer businesses. She brings significant experience in growing brands, improving operating performance and customer experience, and delivering results. Under her leadership, we aim at building a stronger tech platform for all the needs of pets at every stage of their life. We look forward to working with and supporting her as she leads Heads Up For Tails forward on its transformational journey in realizing our vision  statement - ‘for every home to experience the joys of raising pets as family.” 

Swati Mohan, Chief Business Officer - Heads Up For Tails, said, “After years of building and scaling global media businesses, I’m excited about this leap into the pet care industry; one that is projected to reach over US$ $2 billion over the coming years. As a pet parent myself, it has been inspiring to have witnessed what Rashi Sanon and the team at HUFT have built through their stores, experiences, and products; a brand with a sole mission to treat pets and their needs no less than those of any family member; making it the undisputed leader in the category. I look forward to integrating this vision into the next phase of growth where we shall infuse tech and personalization, e-commerce, content, and community to build out both the brand and business as the go-to platform for any and every pet parent need.”

In her last stint, Mohan was the Head of Marketing at the global streaming giant Netflix and was part of the core leadership team. Prior to Netflix, Mohan was at  National Geographic and Fox Network Group for 6.5 years.

The company recently raised Rs 277 crore in a Series A round led by Verlinvest and Sequoia Capital India along with participation from Amitell Capital and existing investor, W&C PetTech.

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