Innovation in the beauty industry seems to be an area most people think has the least room for growth. People have been using makeup since Ancient Egypt, and many current brands have been around since the early 20th century.
New formulations and applicators are rolling down the pipeline all the time, which is constantly evolving the makeup industry.
Makeup industry is often criticized for being limited in its base offerings. Therefore, mixing different products together to achieve the best possible result has influenced the makeup industry players. The industry people are playing on the trick in order to provide something new and effective to their customers.
On-the-go Products
It is expected that smaller and more streamlined products are going to make their way into the makeup market in the upcoming time. Industry people should keep an eye on this trend as it’s going to be effective in this fast moving time. With on-the-go products, makeup industry is trying to provide something portable as well as highly pigmented products to the customers and businessmen. Businessmen are advised to keep a close eye towards this innovation as it will certainly play a big hand in booming the makeup industry.
Inclusive Beauty
From more body shapes and ethnicities seen in the advertising campaigns, 2017 has been a good year for the fashion and the beauty world. There are early signs that the beauty industry will change and improve, catering to different skin colors, especially after the launch of Barbadian pop star Rihanna’s Fenty Beauty line, featuring almost 40 shades of foundation. Brand such as Saint Laurent is expected to offer more meticulously calibrated shades attracting customers as well as the industry people.
All-In-One Kit
Having to schlep around an entire makeup bag to get the look one desire of is something being considered as annoying in the current time. With the entry of all-in-one kits, it is expected that it’s something which is going to satisfy all beauty needs with just a few products instead of the burden of carrying a whole burden of beauty kit. In fact, eyeshadows are expected to get double as highlighters with lipsticks transforming as blushes.
Skin Care As Makeup
With the industry continuously going through constant innovations, lightening up on makeup has started to mean doubling down on skincare, which is a trend to stay for a long time. Instead of caking on foundation, this year is expected to see the rise of layering serums and moisturizers, enhancing and providing a natural dewy look. It won’t be wrong to say that the year 2018 can be a year full of no makeup selfies for everyone.
Electric Eyelids
2018 is predicted to be the year which is going to be all about bright colors. According to a report, Pinterest searches have been reported talking about “bright eyeshadow” reportedly up to 63%. Hence, maybe it’s time to put all of those naked palettes into hibernation.
