Beauty Trends 2018
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Sneha Santra Dec 10 2018 - 2 min readPerfume industry has seen some major shifts in 2018. Big brands are innovating to stay on top through the booming niche markets, by developing targeted fragrance blends that are more appealing to the consumer. The global perfume market is estimated to reach worth US$ 45 Billion in 2018. Below are some of the dominant perfume ...
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Sneha Santra Dec 07 2018 - 2 min readThe beauty industry thrives on novelty with its non-stop product launches and a never-ending stream of trends born on social media. The beauty and cosmetics market had estimated to generate approximately $450 billion in annual sales worldwide this year. With various new trends emerging in the industry, each trend has tried to make it easy ...
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Shahram Warsi Jun 22 2018 - 3 min readWith various new trends emerging in the industry, each trend is trying to make it easy to jump on board. Recently released Pinterest 100 (2018), highlights the fastest growing pins and searches across categories. The study showed that 2018 is going to be the year all about glow-worthy skincare, no-fuss hair, and bold ...
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Shahram Warsi Jun 11 2018 - 3 min readThe beauty industry is approaching towards creating brands which are published through the lens of wellness. Recently a brand named ‘SELF” has been launched as a health brand which is working on covering the specific beat in a way which helps people feel better. The year 2018 welcomed many innovations from the beauty industry which ...
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Shahram Warsi Jun 09 2018 - 3 min readInnovation in the beauty industry seems to be an area most people think has the least room for growth. People have been using makeup since Ancient Egypt, and many current brands have been around since the early 20th century. New formulations and applicators are rolling down the pipeline all the time, which is constantly ...